Interesting but I view it more like this, that Nintendo and M$ are changing their image, Nintendo had a huge revamp and are the fun family interactive console and while 360 was getting the hardcore vote (then breaking down), they now want the casual as well and are making steps to get that.
Sony are jsut doing what they've always done. Making a multimedia centre for your living room. A machine that can play game as well as movies, this is what they did with PS2 and now with PS3. The are catering for casuals in Buzz, SingStar and GT as well as the hardcore with MSG4 and others.
The key point about why they are third though, it was (and maybe still is) too expensive for general populace, 360 was released a year early and Wii is a fad. (my opinion based on general populace)
Hmm, pie.
