Erik Aston on 17 July 2008
Bundles aren't really important, though. They just defer those sales from earlier until launch. I think for most people, if they'vs decided they're going to buy, they might as well buy now. It's nice for us, because we see the real selling power of individual games. But if there were no bundle, I think PS3 would have just outsold 360 by a bigger margin in April and May, and by a smaller margin this month.
It sure is more dramatic to see PS3 outselling 360 by 2:1 in "Microsoft's stronghold," though! Hoo boy!
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
