I read on another site that Ubisoft's president, Alain Corre, said that E3's timing is inappropriate. He thinks E3's important to have because the US market is so large but that July is too late for announcing products for Christmas. He thinks it should be moved back to May and be a little larger (i.e., invite more trade people) but not be as big as 2006. I agree.
As for it sucking, I think it's better than last year's. Last year's was horrible because it was spread out, so the coverage was weak and the level of excitement was dampened.
Lastly, I read somewhere (this site or maybe a different one) where Activision says that the ESA wanted to charge them lot more money because of their increased size due to the merger and they weren't sure if it made sense at this time to spend that amount of money. I'm thinking that Activision is playing hardball to get a lower fee for being a member and that they might return if the conditions (fees) were right.
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