FishyJoe on 17 July 2008
Companies don't want their biggest announcements buried by a million other announcements. That's the problem with E3. Anything you announce gets lost in all the noise unless the news is massive.
In the old days, you needed these events because the internet didn't exist. But today, PR people can build just as much buzz without all the expense and hassle of these shows. And you're not forced into rushing things out the door just to make the show.
