My take on casual gamers is a bit different than what the norm might be considered. Casual gamers to me are the guys who show 0 interest on doing any form of research on any sort of gaming platform. They're the guys that hear about a game from a friend, see it at a party, go to a store and see someone playing it... etc etc etc. They don't pick up gaming magazines, they don't search for it on the internet... I've NEVER seen it... My step mom started playing bejeweled, and she started playing it because she heard from a friend who heard from a friend who had it on they're cell phone >_>; None of these people know what E3 is. None of these people heard about it from the newspaper or some media outlet, if it says video games, they almost always skip over it unless they're looking for something for they're children.
"Casual" games don't need a media outlet to show attendee's, that's not how the news spreads. I get the newspaper reads, but are commercial's less effective? If anything I think these event's should be geared towards us "core" gamers, and mas market adds in newspapers and television should be geared towards the casuals.
From 0 to KICKASS in .stupid seconds.
