This isnt like the film industry. There really isn't enough competition and promotion for all developers so this exclusivity is a really bad thing for the industry. It seems like some companies have no idea what they are actually doing by restricting availability in this way. Of course XBOX and PS 3rd parties r clued to this hence the duel releases.
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
