Definitely in the SNES vs. Genesis era were there truly lines drawn in the sand.
That's the first generation were I finally saw some rivalry, I knew some who really liked their SNES and some who really liked their Genesis.
Funnily enough, knowing owners of both systems resulted in learning by necessity how to play Mortal Kombat on both systems. Also as a result, it meant I didn't really care what system someone owned. I mean really, I could perform a fatality after beating the tar out of you on either one.
Wound up owning both systems anyway. So much fun... those were some great days in video game history.