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Forums - Sony Discussion - Blu-ray spending up 91% in 2009 to $407 Million

Yakuzaice on 16 July 2009
Tallgeese101 said:
Article uses terms Im not familiar with...

So BR is about 5% and DD 10% of the packaged movie sales, meaning DVD + others is ~85%

These are the numbers I interpreted from the articles.

Total market (Sellthrough and Rentals): $9.73 Billion (3.9%)
DVD
Blu-ray
Digital Distribution: $968 Million (21%)

Sellthrough Market: (13.5%)
DVD
Blu-ray: $407 Million (91%)
Digital Distribution: $196 Million

Rental Market: $3.4 Billion (8.3%)
DVD: (2.4%)
Blu-ray: (62.4%)
Digital Distribution: $772 Million

So all I can really say is that DD is 9.95% of the total market, and 22.7% of the rental market.

I'm not 100% sure that the $407M figure is just for sellthrough, but with 20 million discs being shipped in the second quarter alone, that seems reasonable.



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FinalEvangelion on 16 July 2009

Looks like Blu-ray is here to stay for a while. Same with digital distribution. I never see why both can't co-exist. For me personally, physical media is always better and I won't do DD for more than rental.



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KLucifer on 16 July 2009

awesome...i dont remember the last time i bought dvd...i only buy on blu-ray now...
oh wait i remember...i bought "For Love of the Game"...that's only cuz it's not on blu-ray...i'm so sad...one of my favorite movie too...i'd buy it again on blu-ray if it came out on it later...