Yakuzaice on 16 July 2009
| Tallgeese101 said: Article uses terms Im not familiar with... So BR is about 5% and DD 10% of the packaged movie sales, meaning DVD + others is ~85% |
These are the numbers I interpreted from the articles.
Total market (Sellthrough and Rentals): $9.73 Billion (3.9%)
DVD
Blu-ray
Digital Distribution: $968 Million (21%)
Sellthrough Market: (13.5%)
DVD
Blu-ray: $407 Million (91%)
Digital Distribution: $196 Million
Rental Market: $3.4 Billion (8.3%)
DVD: (2.4%)
Blu-ray: (62.4%)
Digital Distribution: $772 Million
So all I can really say is that DD is 9.95% of the total market, and 22.7% of the rental market.
I'm not 100% sure that the $407M figure is just for sellthrough, but with 20 million discs being shipped in the second quarter alone, that seems reasonable.
