Again, it's just about where the media goes. The informed gamers are 360 gamers, and the media follows that. The older, more experienced hardcore gamers have largely scorned G4 for some time, but the group of younger gamers who are really just getting into it are where the 360 draws its power from, and these are the kinds of people that the gamer media thus caters to, often at the expense of objectivity towards anything that isn't a heavily Western game, or a PSWii title
You see the same story pretty much everywhere nowadays, but generally the web sources (i can't believe i'm about to say this) are generally more high-class than G4, and their integrity is slightly harder to tweak with every shift in the wind
Monster Hunter: pissing me off since 2010.