rubido said: If you look at it from a company's perspective, hype is more important than gameplay. An extremely hyped sucky game sells great. A great unknown brand sells mediocre. Hype drives sales and reviews so much these days that you see some really crazy things going around. The first one I saw was when gamespot gave twilight princess a low score. Fans everywhere bashed gamespot to death without ever having played the game. The second one I see right now is Killzone. Many people state that it will be a game of the year even though the first one wasn't that great. What drives these random acts? Hype! With that said, it may seem that hype by itself is a bad thing. But the problem that can happen is a game not have enough hype before it comes out. Something like Okami. Then a great game doesn't sell as well as it should because it is unknown. Hyping a game so that people want it no matter if it is good or not is evil. But for cases like Okami, it is a necessary evil. So I wouldn't bashing an overhyped game. Specially in the case of a franchise that has proven itself and is still using the same team as before. |
The only problem with hype is when consumer expectations don't match the hype. Case in point: Batman (the Keaton/Nicholson one). That movie was hyped to high heaven but in reality the movie failed to live up to the hype. Therefore, it became a bit of a hit-and-miss with critics and viewers alike.
That didn't stop the movie from grossing millions and breaking records, however! It's still the one that grossed the most worldwide, despite having the lowest of all budgets.