The article discusses Wii software sales.
New Wii Games Find a Big (but Stingy) Audience
Nintendo sits atop the home video-game market. Its Wii, though less technologically advanced than Microsoft’s Xbox 360 or Sony’s PlayStation 3, continues to outsell those machines and is now in more than 20 million homes.
So why are retailers having so much trouble selling Wii games?
Take Super Smash Bros. Brawl. It was one the most hotly anticipated video games of the year; it sold more than 1.4 million copies during the first week of its release, in early March, and broke records for Nintendo of America.
“We certainly have a built-in fan base for Smash,” said Denise Kaigler, Nintendo of America’s vice president for corporate affairs. “I’m hoping that we can continue to generate success and awareness of the game.”
But sales dropped more than 90 percent over the first four weeks, according to estimates from VG Chartz, a team of analysts who study video-game sales.
Some major retail chains — including Wal-Mart and Toys “R” Us — have already begun bundling the Smash Bros. game with Wii machines for sales online, a sign that the base of hard-core gamers who went looking for the game has been depleted.
Thanks for the input, Jeff.