Yeah, and keep in mind that map progression tends to happen more frequently in the early stages of the game, because then you're almost always headed into new and unexplored territory. Once you start backtracking more, map progression starts slowing down.
So, I got the bad ending at just under 10 hours, keeping in mind I probably have an hour or two of AFK time as well. I don't feel as if I've been rushing either. Of course, the game really opened up just before the bad ending, so I know there's some stuff that I haven't yet explored and at least 1 boss available that I didn't kill yet. I just came upon the bad ending without any warning really.