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Sony CEO Kenichiro Yoshida calls console gaming niche

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What you think of Yoshida calling console gaming niche?

Surprised 16 39.02%
 
not surprised 12 29.27%
 
neutral 13 31.71%
 
Total:41

I'm just glad it wasn't the other Yoshida, I got worried there for a second. Shu is a legend in my eyes.



 

Everything in the above reply is my opinion, from my own perspective and not representative of reality outside of my own head!

-Android user, please be gentle with critique on my spelling.

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lets say it ends up like:
90m Switch's
130m PS4's
55m XboxOne's

Thats a "niche" of 275m users... and Im assumeing theres still a few extra out there still playing on 360/PS3's ect.
Potentially 300m in total? anyways that feels like alot for a niche.



Number of days to reach 50M from 40M : 198 days
Number of days to reach 60M from 50M : 187 days
Number of days to reach 70M from 60M : 175 days
Number of days to reach 80M from 70M : 227 days

Necro-bump this 2020: http://gamrconnect.vgchartz.com/thread.php?id=229249

pokoko said:
The amount of people not playing games vastly outnumber those who do. Of those who do, the number playing games on something other than a console is in the billions.

In the larger picture, console gaming is definitely a niche.

You could mount an argument for just about anything  being niche, if you hold it up against the world's population, like Rol stated consoles make up 25% of gaming and in terms of per person spending that would most likely be higher again, i can see where Yoshida's coming from he's looking for potential growth and that's fine but using niche to describe console gaming is the wrong use of the word, it makes it seem like it is a marginal business and if so where does it leave Sony and the other sectors of the business would he call them niche since that niche games division was a strong factor in their turn around.



One thing that confuses me is Yoshida talking about improving latency by moving servers closer to the customers meant other customers where then impacted negatively, my answer would instead of shuffling around the existing deck chairs, invest in more chairs to fill up those spots.



probably just a poor choice of word. I wouldn't think too much about this. PS is making Sony a lot of money, niche or not, and that is al that matters.



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In terms of the amount of people who own phones and PC's vs consoles; absolutely correct.



mjk45 said:
pokoko said:
The amount of people not playing games vastly outnumber those who do. Of those who do, the number playing games on something other than a console is in the billions.

In the larger picture, console gaming is definitely a niche.

You could mount an argument for just about anything  being niche, if you hold it up against the world's population, like Rol stated consoles make up 25% of gaming and in terms of per person spending that would most likely be higher again, i can see where Yoshida's coming from he's looking for potential growth and that's fine but using niche to describe console gaming is the wrong use of the word, it makes it seem like it is a marginal business and if so where does it leave Sony and the other sectors of the business would he call them niche since that niche games division was a strong factor in their turn around.

This is the CEO of Sony talking to investors who are looking at the big picture, he's not posting on a gaming forum.  There were like 1.5 BILLION smartphones sold last year.  Physical consoles are a small market that will probably get comparatively smaller over time.

I'm not sure why people would argue over the nuances of the word "niche," either--isn't this a translation from Japanese?  



pokoko said:
mjk45 said:

You could mount an argument for just about anything  being niche, if you hold it up against the world's population, like Rol stated consoles make up 25% of gaming and in terms of per person spending that would most likely be higher again, i can see where Yoshida's coming from he's looking for potential growth and that's fine but using niche to describe console gaming is the wrong use of the word, it makes it seem like it is a marginal business and if so where does it leave Sony and the other sectors of the business would he call them niche since that niche games division was a strong factor in their turn around.

This is the CEO of Sony talking to investors who are looking at the big picture, he's not posting on a gaming forum.  There were like 1.5 BILLION smartphones sold last year.  Physical consoles are a small market that will probably get comparatively smaller over time.

I'm not sure why people would argue over the nuances of the word "niche," either--isn't this a translation from Japanese?  

We can talk about the translation but until someone gives us a different translation it's what we have, he was referencing console gaming when he called it niche when the facts don't back that up. it's plain that this is Sony positioning themselves to be a part of the technological future that includes streaming and AI ,and I can't see anyone with any sense of foresight not agreeing with this venture, obviously he was trying to demonstrate that the deal was bigger than just the gaming side ,What he should have said is this venture and the growth we expect to emerge from it cut's across many divisions besides Gaming like Imaging, Movies and TV  to name a few and confining the discourse to just the gaming division misses that point. Instead of doing that and just playing up the deals scope he had enough insecurity to feel that he had to sell it at the expense of publicly questioning his companies policies concerning subscription models.

Last edited by mjk45 - on 23 May 2019

Technically, he's totally right, as every kind of activity is it's own niche of activity. That niche might be huge (see the Marvel Cinematic Universe for movies, for instance), but it's still a niche. Anything that isn't technically niche doesn't have it's own niche and is doomed to fail. Even a monopoly would technically be a niche - it just fills it up to 100%.

Console gaming is a huge niche worth many billions, so it's rare to be called a niche, but it's one nonetheless, just as is PC gaming, tabletop gaming or mobile gaming.



Bofferbrauer2 said:
Technically, he's totally right, as every kind of activity is it's own niche of activity. That niche might be huge (see the Marvel Cinematic Universe for movies, for instance), but it's still a niche. Anything that isn't technically niche doesn't have it's own niche and is doomed to fail. Even a monopoly would technically be a niche - it just fills it up to 100%.

Console gaming is a huge niche worth many billions, so it's rare to be called a niche, but it's one nonetheless, just as is PC gaming, tabletop gaming or mobile gaming.

Niche is a specialist segment of the mainstream the important words for you to think about when deciding if you considering something niche are segment and specialist.