From what I've seen, Switch is up 40% in Japan (MediaCreate) and 20% in US (NPD) Jan-March 2019, so I guess that would put Europe/ROW up about 35-40% to make the total 35%.  That's impressive growth there.

- SNES was well criticized and took some time to get going yet came back to become market leader.

- PS4 and Switch selling at similar price points is the point NS hasn't had a price cut it's still selling at launch price which is console price range yet it's a close race.

Well at the time internet wasn't a thing and here in my neighborhood (in Brazil) SNES was very much liked, so I wasn't aware of any criticism. It took time to become market leader because of the time it took to launch and Sega doing well, but from what I knew it wasn't for poor reception.

And PS4 is after its peak, so they are comparable. Also Sony expect to ship 16M against 18M of Nintendo, so it would be another close year (which so far seems unlikely).

The internet wasn't a thing for anyone back then but gaming mags and such were the criticism was a common notion among the media and developers.

I don't think you understand what you're arguing with this part them being comparable is the point as NS hasn't reached handheld price point range yet.

PS4 also haven't reached mass market price like PS2 on 199 and 99 price points when slim model and PS3 launched. This can be an endless argument if we try to say one should be considered different than the other.

Magazines here as far as I know didn't complain about SNES.

Going by inflation (link below) 199 in 2000 is 329 today which in the UK is 79 quid more expensive while at the PS3's launch it's 32 quid more expensive than the PS4 now which effectively kills that argument dead as under this it is at mass market price going by your argument so it's not an endless argument PS2 launched at 300 quid over here in the UK for reference, ultimately PS4 is at a reduced price now compared to launch while NS is at launch price yet to reach portable price range.

https://www.bankofengland.co.uk/monetary-policy/inflation/inflation-calculator

We're not talking about where you are we're talking about everywhere this article in the guardian even references it in that Japan was the only place it launched well while it took time to get going everywhere else.

https://www.theguardian.com/technology/2017/sep/28/nintendo-classic-mini-snes-review-fun-sized-reboot-of-greatest-ever-console-mario-yoshi-zelda

Man I didn't say it wasn't criticized, I said I wasn't aware of it because lack of internet, friends liking it and magazines not criticizing.

199 USD not Pounds, but anyway yes price corrected it changes. Still we didn't see any real acceleration due to price cut. PS4 basically had a single 100 USD pricecut and is already on its 6th year in the market. No other Playstation have done it for so long.

Also if you want to say Switch is a hybrid as a lot of people does you can't just resort to "but it didn't reach HH price". Let's also remember 3DS launched at 250, which adjusted by inflation would be more than 299 Switch launched at.

That's the whole point no other PS platform has done it which is why NS keeping up is a good sign this also is the same with 3DS as it required a price cut while NS is performing like this with out one all prior Nintendo platforms would have already had a price cut at this point.

My one major criticism of SNES was you had to import many of the best games from other countries. Sometimes games were in Chinese/Japanese (Fire Emblem 4 was a nightmare to play because the UI mainly, even with a translation guide - no patches back then).

20 mil. unit sales in a FY seems to be the metric everybody is looking for and everything slightly below it is sniffed at. I don't know if the Nintendo Switch will ever sell 20 mil. in a FY but I do think that it will sell more consistently over a longer period than previous Nintendo home consoles. There are a few hints for that:

1. Nintendo themselves have said that they aim for a longer lifespan than usual
2. Back in the NX days, Nintendo said that they look at the new console as a family of devices like different generations of i-phones and i-pads which in turn could mean several generations and variations of Nintendo Switch SKU's, prolonging the life.
3. Still no price cut in sight, a good indication that the console is healthy and vibrant and has a long life

Of course, it's always the aim of a company to have a product successfully on the market for as long as possible. However, so far, for home consoles, Nintendo had a tendency to slow down in their 4th year, partly also self-made because they focused on the development of games for the new console in development. I think Nintendo wants to avoid that this time. Another advantage is that this time around they can focus on only one console, no handheld to support anymore. Of course, there are various unknown factors which can work against your aims but tendentially, I believe the strategy of consistent, steady sale over a long period could work out.