Nintendo has ordered a production increase of its Switch gaming console as global stocks fail to meet demand and disappointed fans scramble to secure machines through an informal online market in “Switch futures”, say people close to the company.
The planned production hike for the console is designed to meet demand ahead of the Thanksgiving and Christmas sales peak in late autumn, and has been ordered just weeks after Nintendo declared the $300-priced Switch to be its fastest-selling gaming device.
People involved in Nintendo’s hardware supply chain say the Kyoto-based games maker is now targeting Switch hardware production of 18m units for the 12 months ending March 2018.
A bit of interesting background on what Nintendo plans are to do about meeting demand. A bit of a surprising number considering Nintendo only expects to sell 10 million. But I'm sure that number was set to not have another Wii U first year prediction embarrasment.