$30 a year (that's $2.50 a month) for access to over 35 EA games including Star Wars: Battlefront and Mirrors Edge: Catalyst.
You also get early access to the full version of games like Battlefield 1 with 10 hours of free playtime.
Sony claims it's not a good value for us yet they up the price of PS+ by $10 and give us nothing in return.
Not to mention the $99 a year 'value' of PS Now...
Seems they only care about value/choice when it benefits them.