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Ruh-Roh - Will Sony be dwarfed by Apple's iPhone 7 conference?

Forums - Sony Discussion - Ruh-Roh - Will Sony be dwarfed by Apple's iPhone 7 conference?

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The_Yoda said:
Teeqoz said:

It may be a negative, but how noticable will this negative be in terms of sales? This isn't the only chance potential consumers will get to hear about the PS4 Slim and the PS4 Neo. There will be loads of ads and promotions over the next few years that any potential buyer of a PS4 Slim/Neo will hear about it. The net sales impact will be so miniscule that you might as well ignore it.

My bad, I didn't think the OP was talking about sales, only Media attention (i.e. free exposure).  I'll agree this isn't going to sink Sony or even have much of any impact on sales. 

The OP is talking about media exposure, but really, the only reason we care about media exposure is because of it's impact on sales, so if it won't impact the sales, then it's not a problem.



thismeintiel said:
ebw said:

Hmmm, a console that's sold 44 million units worldwide since launch 3 years ago, versus a phone that's sold 200 million units in the last year alone and which has about a BILLION active users.  There are a lot of people who give a crap about the new iPhone, probably more than any other device on the planet.  To be fair it is tempered by the fact that the iPhone is much more mass-market and the PS4 is somewhat more specialized (with the great success of the PS4 also comes a higher proportion of casual customers).  The logic you propose would imply that since Apple Watch has a dominant share of the smartwatch market, the world will be paying more attention to the Apple Watch 2 than the iPhone 7: I seriously doubt that.

200M units?  Yes.  1B ACTIVE users?  Lol, no.  Apple makes quite a bit of their money from a lot of repeat buyers who MUST have the new iPhone every year.  That's not to downplay their success, cause 200M is still nuts.  I'm just saying ~1/7th of the world's population is not on iPhones.  They'd have WAY more marketshare than ~15% if that were true.

Sorry, I was mistaken about active users.  The actual hard number is that there are >1B active Apple devices in use today.  Consequently your repeat buyer explanation doesn't hold water.  The active devices figure must be coming from crossover sales of Macs, Apple TVs and Apple Watches, and the iPhone no doubt comprises a substantial portion of those.  Do you believe that only half of those 1B are iPhones?  If not, what fraction of those 1 billion active devices do you think is iPhones?



Teeqoz said:

The OP is talking about media exposure, but really, the only reason we care about media exposure is because of it's impact on sales, so if it won't impact the sales, then it's not a problem.

 I understand they will likely make up any lost attention but they will have to pay for it as you inadvertently pointed out, which still equates to a bad thing. "There will be loads of ads and promotions over the next few years" all of which will cost them money.  That said said I'm sure hosting the event won't be free but now it's impact will be diminished even if only a little. You host events to draw attention and disseminate information.  The larger the audience the better (provided you don't botch it).



I get you OP, and yes.
In fact not only Sony, but any other company that don't announce something pretty pretty impressive and easy to fit in the mind of the mainstream audience.



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the playstation brand is too big to be dwarfed in this town.



Odd post. Not sure if it's implying that the Neo press release will go unnoticed when the gaming press has been covering it ad nauseam since first rumor.

No. Not unless Apple is doing a sneak launch of a gaming console not running on iOS with much greater software support than OS X currently has.

The gaming press will be more interested in PS Neo than the iPhone 7 and whatever else Apple is releasing (iWatch 2).

The general tech press will be devoting more coverage to Apple because it is a more significant company.

As it's been said, different markets with minimal overlap.



superchunk said:

Probably old news, but I just realized that Apple is hosting an event on 9/7, the same day as Sony's assumed PS4-Neo event.

Pretty sure a new iPhone is far bigger tech news than a new Playstation.

While I'm sure gaming sites will still print a ton on the Neo... I think mass media will cover Apple's event and barely mention anything on Sony.

What do you think? Will Sony get any major media attention on this day?

This won't be the only day that the system is promoted. Even if it does hurt them in the short term, if the Neo is solid it won't matter in the end.



Have some time to kill? Read my shitty games blog. http://www.pixlbit.com/blogs/586/gigantor21

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gigantor21 said:

This won't be the only day that the system is promoted. Even if it does hurt them in the short term, if the Neo is solid it won't matter in the end.

long-term - true no impact to overall sales. Just initial media blitz.



No problem here, not the same product.