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Ruh-Roh - Will Sony be dwarfed by Apple's iPhone 7 conference?

Forums - Sony Discussion - Ruh-Roh - Will Sony be dwarfed by Apple's iPhone 7 conference?

Carl2291 said:
Different markets.

For my somewhat decent proof of this; iPhone 6 released the same week as FIFA 16 and NBA2k16, with both games breaking records despite the iPhone release.

The question isn't whether they were released the same week, it's whether they were announced the same day.  And even if they were, you're now contrasting hardware and software.  I don't think what you've listed is a parallel at all.



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binary solo said:
I don't really think it's relevant. Mass media is rarely important for gaming hardware buzz. It is more significant for bad news. When the mass media picks up on bad news in gaming then you know there's a problem. But good news travels extensively and sufficiently within gaming media.

I've seen lots of mass media news stories about new gaming consoles, all the way back to the Nintendo hey-days of the mis-80s, and continuing on to almost every console launched since.  Heck, I remember news stories about Atari before that.

It's mass market success that has propelled Sony's success.  It was success with the mass market consumer (thanks to Spyro, Tomb Raider, Crash Bandicoot, etc.) that propelled the PS1 past the Saturn and the N64.  It was mass market success that propelled the PS2 past the Xbox, Gamecube, and Dreamcast.  It was the Wii's mass market success (and to a lesser degree the Xbox 360's) that held the PS3 back (the PS3 would outsell the Xbox 360 for the first three quarters of the year most years, only to get soundly beaten by the Xbox 360 in the fourth quarter).

To suggest that free mass media news is unimportant to Sony is a mistake, IMO.  Sure that's true of the core gamers, but the most successful consoles reach well past the core gamers.



scrapking said:
binary solo said:
I don't really think it's relevant. Mass media is rarely important for gaming hardware buzz. It is more significant for bad news. When the mass media picks up on bad news in gaming then you know there's a problem. But good news travels extensively and sufficiently within gaming media.

I've seen lots of mass media news stories about new gaming consoles, all the way back to the Nintendo hey-days of the mis-80s, and continuing on to almost every console launched since.  Heck, I remember news stories about Atari before that.

It's mass market success that has propelled Sony's success.  It was success with the mass market consumer (thanks to Spyro, Tomb Raider, Crash Bandicoot, etc.) that propelled the PS1 past the Saturn and the N64.  It was mass market success that propelled the PS2 past the Xbox, Gamecube, and Dreamcast.  It was the Wii's mass market success (and to a lesser degree the Xbox 360's) that held the PS3 back (the PS3 would outsell the Xbox 360 for the first three quarters of the year most years, only to get soundly beaten by the Xbox 360 in the fourth quarter).

To suggest that free mass media news is unimportant to Sony is a mistake, IMO.  Sure that's true of the core gamers, but the most successful consoles reach well past the core gamers.

I think the world has changed a bit since the 1980s, even since the early 2000s. We have this all-pervasive, world-encompassing thing called the internet, and stuff like Facebook and Youtube and Twitter and all that. The home console business is more or less retreating to people who would call themselves gamers (even if only privately). While we might all be feeling happy about PS4's great sales, the fact of the matter is that this generation is going to see a major reduction in total console sales compared to the 7th gen, and probably will end up being lower than the 6th gen. Casual gamers have largely left the console market in favour of smartphone and Facebook gaming. All that add up to mass media attention being far less important for mid-gen gaming announcements than perhaps they once were.



“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell

"When the power of love overcomes the love of power, the world will know peace."

Jimi Hendrix

 

If they worried Sony wouldn't have booked the event on the same day Apple have had their iPhone conference on for the last few years.



thismeintiel said:
superchunk said:
Why do people keep saying they are different audiences? That is just silly.

How many gamers do you know that don't own a smartphone?

Fact is, Sony will want a ton of free advertising from the various media outlets in the world. Each of these media outlets only have so much time / space they are going to put towards tech news. Which one is the average JoeBob going to see at primetime on 9/7 and 9/8? The iPhone 7.

Due to Apple's event, the only 'market' that will even know that there is a new PS4 will be those that already know one is coming. However, had Apple's event been during a different month, it likely would have lead all mass media tech news for those couple days.

I think that is big.

My sources tell me that everyone interested in the PS4 Neo are Android users who don't give a crap about the new iPhone. 

Seriously, though, WW which do you think is going to gain more attention?  A console that has captured 55%+ of the WW console market? Or a phone that has captured about 15% of the WW phone market?  Sure, in the US and a few other countries the Apple announcement will be big and take up some of the headlines, but sites will make sure to keep both near the top of their front pages.  Everywhere else in the world, the PS4 will be shown more interest.

The one that sells more. Are you seriously arguing that PS4 news has more impact in "everywhere else in the world" than Apple and its iphone?!

http://www.theverge.com/2016/4/26/11512466/apple-iphone-ipad-sales-q2-2016

"

Apple sold 51.2 million iPhones and 10.3 million iPads in the first three months of 2016"

They sold more iphones in three months than the PS4 did since release. Many more.

Do gamers really just have an odd view on their favorite hobby? This thread contains posts that seem just off.



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scrapking said:
Carl2291 said:
Different markets.

For my somewhat decent proof of this; iPhone 6 released the same week as FIFA 16 and NBA2k16, with both games breaking records despite the iPhone release.

The question isn't whether they were released the same week, it's whether they were announced the same day.  And even if they were, you're now contrasting hardware and software.  I don't think what you've listed is a parallel at all.

-shrug-

The point was more a "videogame industry can still thrive despite bigger things happening at the same time".

In the age of Twitter and Facebook, no single news story will ever dominate all others, especially when it comes to tech. Word of mouth will be good enough, as will Sony's own advertising of the product.



Please don't turn this is into sales war. Console is not a Mobile phone and vice-versa.
Playstation conference will not be overshadowed because they are targeting a specific audience.
It will be over gaming sites. There will be a lot of talks on Gaming site regarding the conference.
I don't see any correlation on the 2. Two different machines targeting different audiences.

I will not see much news on apple conference on a gaming specific sites.
I see this thread as attention seeking thread. Oh well whatever.




NoCtiS_NoX said:
Please don't turn this is into sales war.

[...]
I see this thread as attention seeking thread. Oh well whatever.


So let's make it personal to the OP instead of a sales war. Great.



Why does this have to be a negative though?

Cant there be any iPhone users that check tech new outlets, looking for stuff on the phone but also see right below it, is a news article about a new PS4 neo ? They view the PS4 article as well, and decide to get a brand spanking new PS4 neo as well? or maybe instead of a new iphone?

 

Also differnt markets. I honestly believe the effect, will be very little if any.



Ruh-Roh sounds like Lali-ho! (Is that a good sign or a bad one I'm not sure.)

Well, Sony and Apple are at different scales of importance. Of course Apple has a lot more visibility than sony and will absorb most of the mediatic attention.

However Sony was never in a position to compete with that. So I'm not sure this is important.