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Forums - Nintendo Discussion - Nintendo better appeal to the 30's age group if they want to succeed with the NX.

Ljink96 said:
I'm not even in my 20's yet. I think Nintendo is that company that retains fans and continuously creates new ones. That's their secret I guess. Just like Disney but to a better extent even. Most people in their thirties or even mid 20's, that grew up with the NES and GB, are most likely still Nintendo fans. But in order for NX to succeed, they have to be a company that appeals to hardcores and casuals without either knowing the NX is for a specific demographic. So like with Wii, we had some core games from Nintendo at least, as well as casual games from 3rd parties. I think that midpoint is a good area for Nintendo to aim for. For Iwata's sake, don't do another Wii without learning from Wii's mistakes but give the console the same heart, different body parts...if that makes any sense

Haha you weren't even born for the entire NES and SNES era that's crazy. I think your wrong about Nintendo fans with just over 13 million WiiU sold most fans have either converted to Sony or Microsoft or PC. There are more gamers worldwide then ever before and WiiU will be the worst selling consoles in Nintendo history (No, I dont concider the Virtual boy a console.) The 3DS has sold over 60 million units, but in really many 3DS owners own more then one unit. I have three 3DS in my home. Sony with the PS4 has converted many Microsoft and Nintendo Fans, they might never go back. 



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I think it would be more correct to say they need to appeal to mature gamers in general, but I think Nintendo have no desire to make mature themed games.
Bayonetta, XCX, ZombieU and Fatal Frame were poor attempts at trying to appeal to mature gamers.
FPS's are one of the biggest genre's out there and Nintendo don't seem all that interested in taping into that market



Nintendo already has an audience of that age range. What it needs is diversity ing ames and it can achieve it if it makes its consoles accesible to third party developers.



Ck1x said:
yvanjean said:

The NX is going to come out of the gate with a bang thanks to Legend of Zelda: Breath of the Wild. The games is going to make the NX a success at launch, but the fast majority of new NX customers are going to be around the age of 30. The 30s gamer have the biggest spending power and are more likely to choose the NX version of Zelda over WiiU. Nintendo can't keep alienating the biggest segment of console owners: mature gamers. The Wii's major sucess was is appeal to all age group even elderly people. Nintendo can't count on 3rd parties to fill in the gap and appeal to mature gamers on their consoles. They must take a more proactive approach and bring more games like Bayonetta, Xenoblade, etc. The trend of making games easier and easier to beat has to end. Sure the game will appeal more to the casual market but casual gamer also have a very small attach rate compare to more hardcore fans. I hope to see much more Nintendo partnership with 2nd party studios. I'm very concern with total lack of information from the NX, the console is supposed to come March 2017. So far we only know that Zelda will release with the console.   

Reading your post is kind of weird in a sense because most of the more "mature" themed games are actually not only simplified with handholding, scripted story events, qte's and other very linear game designs. But these are also the very same games that the casual players like as well. The new Zelda has shown nothing but it being a core gamers game, simply by the sheer lack of hand holding it does and the complexity of physics. Games like Bayonetta 2 are too complex for the modern day "hardcore" gamer and it's one of the reasons why games with any real difficulty levels don't sell well...

I'm not comparing Nintendo to the other mature game. I'm comparing Nintendo to game they used to make. Compare Mario Galaxy to Mario 3d world pacing of the games and the spike in difficulty that only happens at the end in the bonus level. Mario platformer never had a problem of being too easy.   There a fine balance between too easy and hard just for the point of being hard and Nintendo was always the go to place to get the right level of challange from a game.  I though the super guide block was good alternative for when the game difficulty was too high for a gamer. 

 



yvanjean said:
Ljink96 said:
I'm not even in my 20's yet. I think Nintendo is that company that retains fans and continuously creates new ones. That's their secret I guess. Just like Disney but to a better extent even. Most people in their thirties or even mid 20's, that grew up with the NES and GB, are most likely still Nintendo fans. But in order for NX to succeed, they have to be a company that appeals to hardcores and casuals without either knowing the NX is for a specific demographic. So like with Wii, we had some core games from Nintendo at least, as well as casual games from 3rd parties. I think that midpoint is a good area for Nintendo to aim for. For Iwata's sake, don't do another Wii without learning from Wii's mistakes but give the console the same heart, different body parts...if that makes any sense

Haha you weren't even born for the entire NES and SNES era that's crazy. I think your wrong about Nintendo fans with just over 13 million WiiU sold most fans have either converted to Sony or Microsoft or PC. There are more gamers worldwide then ever before and WiiU will be the worst selling consoles in Nintendo history (No, I dont concider the Virtual boy a console.) The 3DS has sold over 60 million units, but in really many 3DS owners own more then one unit. I have three 3DS in my home. Sony with the PS4 has converted many Microsoft and Nintendo Fans, they might never go back. 

We'll just have to wait and see for NX then shall we? Nintendo Gamecube did poorly against PS2, but Wii killed the competition. Nintendo's best bet to stay around as a home console developer is make must have technology like the Wii and DS. It's harder to impress gamers now with gimmicks or innovation but I think NX will pull through. I mean PSP had 80 million users and PSV is at 14 million I think. I don't think they just converted to 3DS. I highly doubt everyone has more than one 3ds in their possession. Most people got the 3DS and waited for the XL, then waited for New 3DS if they didn't get the 2DS. Overall, Nintendo has sold at least 73 Million units of hardware this generation compared to Sony's 54 Million and Microsoft's 22 Million so I think they're doing something right. Nintendo can bring back hard core gamers but I don't think that's their will or intention. They're focusing on bringing in new gamers and old Nintendo fans as well. Somebody who has fallen in love with PS or XB and doesn't care for Nintendo content isn't going to buy a Nintendo console anyway. So to them it's a lost cause. I really understand Nintendo's mindset now.



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KLXVER said:
NightDragon83 said:

That used to be true back in the 80s and 90s.  Not so much today.

And Mario Maker doesn't count.

Then you need to try something other than Kirby games.

To be fair, he's not entirely wrong. Mario and Zelda have both had their difficulty scaled back significantly since SM64 and Majora's Mask, respectively. I died once during my initial playthrough of Skyward Sword, and that was off an instant death boulder kill. None of the recent 3D Mario games have been anywhere close to 64's difficulty either, at least imo.

With that said, there are plenty of difficult Nintendo titles out there. Unless the player opts for casual mode, Fire Emblem is pretty challenging even on normal, the recent Donkey Kong Country titles kicked people's teeth in, and the Metroid Prime titles (particularly Echoes) all posed a challenge. Smash Bros, Pokken, and Splatoon all have a high skill ceiling when it comes to multiplayer as well.

I think difficulty is nowhere near Nintendo's problem. I'd argue it's not a demographic problem at all; at this point, it's a catch 22 consisting of third party games and customers. Nintendo doesn't have good third party support, so people pass on their console, so even fewer third party developers make games for the next console, causing even fewer people to buy the next...etc. Nintendo needs to figure out some way to simultaneously generate excitement on the developer's end and appeal to a much wider group of gamers, or else the NX will come crashing down to Earth almost as soon as it takes off.



Werix357 said:
I think it would be more correct to say they need to appeal to mature gamers in general, but I think Nintendo have no desire to make mature themed games.
Bayonetta, XCX, ZombieU and Fatal Frame were poor attempts at trying to appeal to mature gamers.
FPS's are one of the biggest genre's out there and Nintendo don't seem all that interested in taping into that market

Mature game doesn't have to be like Last of Us, Grand Theft Auto & Call of duty. More games like Metroit Prime, Trauma team, Okami or mass appeal game like Boom Blox, Mario Galaxy, Punch-out!.



yvanjean said:

So far we only know that Zelda will release with the console.   

You forgot that Just Dance 2017 is coming to the NX Next year. And that racing game which censored the NX logo in their video or picture. 



Pocky Lover Boy! 

WoodenPints said:

I'd say Nintendo games already appeal to people in their 30's that's not the problem, They have a young audience and the old guys who grew up with Nintendo consoles and Its the 18-mid 20's market where they are really lacking and need to bring on board to the NX, How they bring them in I dunno.

This right here is the crux.  To generalize, it is almost like when you are a kid it is ok to like Nintendo because it is family friendly.  Then you hit the teens and 20s and you are trying oh so very hard to be "mature" and thus you have to leave behind anything you enjoyed as a child.  Then you hit your 30s and realize that maturity has nothing to do with hobbies and go back to what made you happy.  Finding a way around that particular piece of psychology is key.



I would like to know first what Nintendo is appealing to. Casual market? Hardcore gamers? Young? Old? Nostalgia? Who is Nintendo's target? Just saying "everyone and anyone" isn't a good answer.



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