I edited the title to help explain the situation.
Personally, I find this unpalatable. I definitely hope everyone who gets the game gains access to all these tiers. That would help mitigate a rather unseemly business practice.
It's an advertising scheme. It's going to unlock many times over. Even if it did not, they'd say it did and unlock everything, anyway.
Personally, I don't think it's the best idea but it's not exactly the end of the world, either. People like the OP blow things out of proportion to an amazing degree.
Though, unlocking issue aside, I rather like the "choose your pre-order bonus" idea, with everything avaliable in the collector's edition.