PlayStation Denmark has teamed up with Danish blood centre GivBlod to offer blood donors a free copy of Bloodborne.

The partnership is to help raise awareness of the lack of male blood donors in Denmark, with those who donate blood during an event next Monday, March 23 given the opportunity to walk away with a copy of the upcoming action game or another PlayStation title.

They'll also be entered into a competition to win a unique Bloodborne-themed PS4 console.

Those unable to attend the event can also help raise awareness of the event on Instagram using the hashtag #GivblodforBloodborne, which will also enter them into the competition to win the PS4.

Bloodborne launches in the UK next Friday, March 27.

http://www.videogamer.com/ps4/bloodborne/news/danish_blood_donors_offered_free_copy_of_bloodborne.html

Nice! I would go for it if I could.

They shouldn't go because they offer a free game. Helping people is nice, you know guys?

Nice sentiment but they need that blood.

Awesome :)
I like the idea of it.

It seems I worded my sentence wrong. I didn't mean to say they shouldn't donate blood. I meant to say their reasons shouldn't be because a free game is being offered.

Helping people because you want to is such a nice feeling. Makes you feel all cuddly inside.

Norway i almost Denmark, they should bring that offer here

That's nice. I'm not a blood donor (scared of needles TBH XD) but I'll overcome my fear if I get something like this hehehe

Yeah, I know what you meant. Helping people SHOULDN'T be something you do for reward but unfortunately in the materialistic world that sentiment doesn't get results. Bottom line: They need blood and this is how to get that blood.

Shush you. Free stuff!