People are saying ms should stop doing exclusive advertising. That's wrong. What they do need to do is change the way they do it. The first thing wrong with how they do it is they don't make it out to be exclusive like Sony does. Ms tends to say Dlc first on Xbox so people know that it's on other systems while Sony is very smart with how they do it. The second and biggest one is the games they do it with. everyone who plays games likely knows that cod isn't an exclusive or Madden or fifa. These franchises are way too big and some of them were on ps before Xbox existed. Sony has picked out new ips that the general audience didn't know much about like destiny and watch dogs. Since these are new ips people are more likely to be tricked into thinking it's an exclusive 

Yeah I agree with everything you said. Sony does a much better job at exclusive advertising.

Pretty much agree. MS fucked up by not bagging Watch Dogs or Destiny. Titanfall was a solid gamble, but at the end of the day its far more of a niche game than the other two.

There doesn't seem to be any immediate big name ''marketing exclusives'' so the next few weeks should be interesting.