Given this news :
http://venturebeat.com/2014/09/11/august-2014-npd-madden-sells-better-on-ps4-than-xbox-one/
And the absolutely ridiculous success of Destiny, I don't think there's any other way around it. PS4 has too much momentum, not even giving Madden away for free could put them over the top for a heavily promoted game for the Xbox brand.
NFL Deal a waste of $400M? I think so.