"In the days of the DS and Wii," Miyamoto told Edge, "Nintendo tried its best to expand the gaming population."
The DS, and to a much greater extent the Wii, sold well because of their appeal to consumers who had traditionally avoided video games. During the Wii's heyday, in 2006 and 2007, the mainstream press was flooded with articles marveling at the Wii's widespread appeal. Nintendo found willing consumers in unusual places -- even nursing homes.
But times have clearly changed -- many of these consumers have moved on. More adult women now play video games than teenage boys (the traditional video game market), but only because of the rise of mobile platforms -- where women spend more time and money on games than men.
"Because of the spread of [smartphones and tablets], people take games for granted now," Miyamoto quipped to Edge. "The sort of people who, for example, might want to watch a movie. They might want to go to Disneyland. Their attitude is, 'OK, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing."
"It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives."
Take of it what you will.
You're Gonna Carry That Weight.
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