This is just poor marketing. They should be concentrating in games if games are not of their desired spec. Very poor choice of words from microsoft.
Edit: Guys its fake news.
Microsoft has just released a brand new image showcasing another fact related to Xbox One. This latest image in Xbox One fact campaign is related on going 1080p and 720p controversy on internet.
The ad states: "There is no difference between 720p and 1080p. It has been scientifically proven human eyes can't tell the difference. So why bother."
The image also carries a comparison image showcasing difference between 720p HD video vs Full HD 1080p video: "As you can see there is no difference, as a matter of fact 720p offers better image quality and provides more impressive flimic experience to the player only with the power of Xbox One"
This is really strange thing, numerous game has been confirmed to run at lower resolution on Xbox One than PS4 for example Battlefield 4 runs at 900p on PS4 whereas on Xbox One it runs at 720p.You can take a look at the comparison footage below. It cleary answer how true above fact of Microsoft is.
I am Geralt of Rivia, the witcher.