Too many games- Buy 3 games, register them to Club Nintendo, and get a DL version of a 4th game for free.
SMT+Fire Emblem deal-Register both to Club Nintendo and get $30 worth of e-shop credit
Pikmin 3+Wonderful 101 deal-Get 30% off on Wonderful 101 download if you previously download Pikmin 3.
It seems that they're trying to increase the awareness of the existence of an e-shop/digital content in general, (I was not aware that Wii had an online store for VC until sometime late 2011 lol) as well as Club Nintendo (also not aware that this existed until Skyward Sword came out and I actually read the Club packet)
Nintendo already stayed themselves that they found out that people who already DLed games digitally were more likely to buy another full retail game digitally, maybe this their way to push digital sales as well as the 1st step in getting an online gaming community, having consoles connected online in the 1st place. I know far too many people who haven't connected their Wii.
http://gamrconnect.vgchartz.com/profile/92109/nintendopie/ Nintendopie Was obviously right and I was obviously wrong. I will forever be a lesser being than them. (6/16/13)