Forums - Gaming Discussion - EA kills Online Pass program

Straight from GAF, ofc!

http://venturebeat.com/2013/05/15/ea-kills-its-controversial-online-pass-program/

 

EA is doing away with its Online Pass program from this point forward, a decision the publisher says is partially based on player response.

“Yes, we’re discontinuing Online Pass,” EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. “None of our new EA titles will include that feature.”

Battlefield 3 and a number of other EA games such as Madden NFL use Online Pass. You need it in order to play many of a game’s online features, including multiplayer. A code activates the Pass, which has a one-time use. You need a new code (which the publisher offers, of course, for a fee) if you’re playing the game on another console or if you bought the software used and the original owner redeemed the original. But players never embraced this feature.

“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg said. “We’ve listened to the feedback and decided to do away with it moving forward.”

Online Pass is seen by publishers as a bulwark against the second-hand market, which retailer GameStop dominates. Publishers were worried that consumers were buying games used instead of new — especially big games with popular multiplayer modes. So the online pass became a way that publishers forced consumers to either buy a game new — or pay extra for online.

But from this point forward, you won’t need an Online Pass for any of EA’s games online.

“We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing,” Reseburg said.

EA wasn’t the only publisher using an online pass system. Activision and Ubisoft are among a handful that make use of it.



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So, worse version of always-on DRM coming; or genuinely surprising move?

Makes me wonder if Sony are going to keep on with Online Passes. Certainly seems that way since they've adopted it on Vita.

Considering the "up to the publisher" mindset that Sony and MS are seeming to go with on used games, no doubt EA's going to go DRM this time.

Ohhohohohoh. Can't wait for the rage on this one.

 Nintendopie  Was obviously right and I was obviously wrong. I will forever be a lesser being than them. (6/16/13)

Wow i cant believe pros to you EA maybe the new CEO can turn them around well their image i mean.


Anyways your still the douches that created it in the first place.

 

Bet with gooch_destroyer, he wins if FFX and FFX-2 will be at $40 each for the vita. I win if it dont

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This really stinks of "way too good to be true." Something worse has to be coming, or maybe there really is a consumer backlash that is resulting in lost sales.

Plus, online passes have the potential to encourage used game sales (at least I believe they do). Think about it, lets say you want to buy Army of Two, Dead Space, or whatever EA game interests you, but you don't plan on playing it online. Are you going to buy it new for $60 and get a worthless online pass, or are you going to opt for a used copy for $45 or less and get a bargain.



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does this mean their old games dont need online passes anymore?

 The One and Only

VizionEck

"We want as many users as possible wasting their $$$ in our microtransactions"



end of times?

DarthVolod said:

This really stinks of "way too good to be true." Something worse has to be coming, or maybe there really is a consumer backlash that is resulting in lost sales.

Plus, online passes have the potential to encourage used game sales (at least I believe they do). Think about it, lets say you want to buy Army of Two, Dead Space, or whatever EA game interests you, but you don't plan on playing it online. Are you going to buy it new for $60 and get a worthless online pass, or are you going to opt for a used copy for $45 or less and get a bargain.

I agree. Online passes mostly act to reduce the resale value of the game for the original buyer, because why would someone buy it used from them for a high price if it doesn't include online?



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Makes sense.

What would be the point in an online pass when they're going to be blocking used games as a whole?