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Microsoft Exec: “Majority Of UK Consumers Won’t Know” About PS4 Reveal Next Week

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A major push from a revamped SCEE team has seen an upturn in PS3’s performance, but it’s Xbox that has maintained market leadership. And now the platform holder is adding new faces to its team to ensure it stays there.

“Ten years ago, to think we would be the leader in our second generation is a  achievement,” said Microsoft regional boss Jon Grimes.

“We have great people that have been with us a long time, and now it’s about strengthening that team.

“But what has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving  creativity, whether around marketing, retail or new business models, is key for us.”

 

UK INDUSTRY IN A 'SPIRAL' OF NEGATIVITY

Xbox UK’s team says the games industry needs to be more positive.

Retail boss Jon Grimes and marketing director Harvey Eagle believes
the negative press about video game sales are having a detrimental
impact upon the market, and that there are reasons to be optimistic.

“I think we’ve got ourselves into a bit of a spiral,” said Grimes.
“We’ve had some great titles over Christmas, but people were
picking out the negative parts. FIFA had its biggest year ever.
Skylanders was a wonderful success. That didn’t tend to hit the headlines.”

Eagle added: “The traditional life cycle of the console is changing.
The market is behaving as we would have predicted. We’ve had
great growth over the last four years. At some point
that begins to tail off and that should be expected.
It’s not a sign of hardship in the future.”

 

The new Xbox team includes marketing director Harvey Eagle, who was promoted to his role late last year, and sales lead James Wareing, who joins from Nokia. A second sales lead – Anne Lipissier –will join next month from LG.

But does Xbox need to make a move to counter next week’s PlayStation announcement?

Whatever gets announced on February 20th, the majority of UK consumers won’t know,” Grimes added.

“They’ll still want to buy the devices out there. Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.”



According to a new study; YouTube, Xbox.com, NeoGaf, N4G, VGChartz, IGN, GameSpot, GameStop, Facebook, Twitter, Amazon, All of Europe, FAMITSU, Japan, the rest of Asia and The whole of the Middle East among countless others are experiencing a Tsunami of people in love with Sony's gamings offerings.

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After the PS4 reveal next week the majority of UK consumers won't even remember what an Xbox is.



badgenome said:
After the PS4 reveal next week the majority of UK consumers won't even remember what an Xbox is.

PS3 is still last place...



___________

Older and wiser. Still bias and proud though ;)

sales2099 said:

PS3 is still last place...

I don't see how that's relevant unless Sony reveals a PS3 next week.



sales2099 said:
badgenome said:
After the PS4 reveal next week the majority of UK consumers won't even remember what an Xbox is.

PS3 is still last place...

Hasn't the PS3 been outselling the 360 for the last 4 years? Besides this thread is about the PS4!!



According to a new study; YouTube, Xbox.com, NeoGaf, N4G, VGChartz, IGN, GameSpot, GameStop, Facebook, Twitter, Amazon, All of Europe, FAMITSU, Japan, the rest of Asia and The whole of the Middle East among countless others are experiencing a Tsunami of people in love with Sony's gamings offerings.

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badgenome said:
sales2099 said:

PS3 is still last place...

I don't see how that's relevant unless Sony reveals a PS3 next week.

Your gif shows Kaz hitting a 360 symbol. Im telling you the gif is wrong, at least for now.



___________

Older and wiser. Still bias and proud though ;)

the guy is a fool. Sony didn't book a venue that holds thousands of people for nothing



sales2099 said:

Your gif shows Kaz hitting a 360 symbol. Im telling you the gif is wrong, at least for now.

Six more days...

Microsoft won't sell another 360 in the UK afterward. Bank on it.



Somini said:
sales2099 said:
badgenome said:
After the PS4 reveal next week the majority of UK consumers won't even remember what an Xbox is.

PS3 is still last place...

Hasn't the PS3 been outselling the 360 for the last 4 years? Besides this thread is about the PS4!!

Still last place in lfietime sales. Im addressing the questionable gif, sry if it derails. Im cool with Kaz gifs, but Kaz > Xbox gifs cross a line and are just plain wrong until PS3 takes 2nd.



___________

Older and wiser. Still bias and proud though ;)

badgenome said:
sales2099 said:

Your gif shows Kaz hitting a 360 symbol. Im telling you the gif is wrong, at least for now.

Six more days...

And its announced? lol MS could still release sooner. Then what?



___________

Older and wiser. Still bias and proud though ;)