Korean Inc: Sony parlayed their failed attempt at selling to Nintendo into the greatest console of all time. They forced VHS when Beta was arguably better, bought their way into BlueRay dominance...But this time Samsung etc stole their lunch. Korea as a nation are hell bent on exporting and their favaorable exchange rate is the most fierce weapon against Sony. Sony is losing battles on all fronts. As a ex-Sony fan, I hope they focus less on gaming for a while. Bundling blueray did help PS3 sales but then Blueray players became so cheap.....they could have sold better had they just offered PS3 much cheaper.
Sony is an consumer electronics exporter first, gaming was a serendipity for them. Either spin off playstation brand as it clearly doesnt help cross sell anything Sony related, has a business model clearly different from consumer electronics, or just pull an xbox720 clone and wait for their chance after the empire is profitable again. Trying to outspend MSFT is a virtually impossible task given how weak Sony is as a company right now.