Zucas said:
Well it isn't like all the sales data and stock are available only to the individual store. Higher ups in the company have access to those numbers. But you are absolutely right that there are anomalies that only the store would know that they wouldn't be able to predict. That is why sometimes individual stores will get over or under stocked of certain products that defies what the numbers would say to do. For instance, recently with one of the PSP games (can't remember which one) , we weren't sent a small amount of copies that reflected sales numbers for PSP at our store, which like most have been rather dismal. But something numbers can't show, is that we did have a larger, loyal group of PSP owners who did shop regularly there. Sold out of the title rahter easily due to that. Now obviously people in the store would have known that and requested more of the product or the buyers themselves could have helped out by reserving more which does help get more stock. So won't say it is a perfect system, but that is how it works, at least for Gamestop. I would assume for most other retail chains as well as the manager just isn't required to be of a high enough education to make those decisions. And I would disagree with the last point. Being well stocked doesn't necessarily mean you won't receive more shipments. One case this year has definitely been with Medal of Honor. We received a large first shipment, which sold modestly. Then we received a rather unusually large second shipment of the game as well. Caused us to have a relatively large amount of the title when early sales didn't represent it. Why? My guess has been shared by others I know. One being EA vastly overshipped and stores over bought, which is reflected by the unanimous Black Friday deals on the title. Then a part two to that I would suspect is channel stuffing. EA can have a lot of pull with retailers as it has a few titles under its belt that retailers are going to really want. Therefore deals are struck for the success of both sides. It gets a dirty name, but it happens. So full warehouses are not good for a retailer, which is why they stuff as much stock as possible in individual stores where they can sell.
So yea it just doesn't happen at the individual store level and there are lots of reasons why certain titles are over and under shipped or over and under stocked in individual stores. Politics of the business world I suppose. However, I don't think this is the case with the PS3 as being suggested in the topic as I explained in the post, but it does happen. Hope that kinda helps to describe it. |
Seems like an inefficient system, they might have to have higher standards for managers but I think it would be beneficial as a whole if gamestop were to let individual stores make orders. Thats how some larger chains do it but I guess gamestop stores may be too small in comparison to the bigger retailers for it to be worth it.
Time for hype