As it currently stands I think 3d TV's aren't even aimed at anyone like us, they're priced and positioned in such a way as to just cater for an 'elite' group of early adopters with more money then they know what to do with. Sure enough it's not the mass market but there is a significient nishe who will simply pay whatever the hell Sony, Samsung, Panasonic et all choose and it wouldn't make sense for the TV companies not to take as much from these people.
Once that's done prices will be come reasonable and I'd imagine we'll see greater adoption. For me I see 3d being a success, simply because HD was, and joe average doesn't really even understand what 720p or 1080i or what HD actually was, not to mention really see a clearer imagine. On the other hand 3D is tech you can tell is 3D, that imo is a much easier sell then HD was.
As for these survey results, I'd say they're extremely good results. Baring in mind 3DTV's went on the market only months ago to have a 20%-30% interested userbase on something that will be rolled out over the next 8 years isn't something to be snuffed at.