Actually, that doesn't surprise me. IGN nearly always does that part brilliantly; they make you want the game.
IGN isn't going to give you an objective view of the quality of the game, but they're going to make you pretty damn interest in buying that game. That's also one of the reasons they're hated. They make so many games sound ever so brilliant, and that generally upsets people owning other consoles.
If you're not sure about wanting a game, and you read the IGN review, chances are you'll want it afterwards.
I suppose you make a good point, Pineapple. Woe is me, for falling for their trickery once more!
Still want that game though.