EricHiggin said:
https://www.linkedin.com/pulse/7-best-5-worst-mission-statements-americas-top-brands-bosch%C3%A9 “To be a company that inspires and fulfills your curiosity.” – Sony “To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.” – Disney |
"A mission statement should be unique enough to be memorable and short enough to remember. Unfortunately, some top brands just don't get it. They try and be inspirational but come across as cryptic. They attempt to be aspirational but it isn't memorable or shareable.
Some profoundly disappointing mission statements from major brands …
“To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.” – Disney
“To be a company that inspires and fulfills your curiosity.” – Sony"
Yeah, I agree. If that is truly Trump's mission statement, it does fall in league with these "profoundly disappointing mission statements" that are listed among the five worst mission statements of major brands.
To quote your source again:
The 5 aspects of an effective Mission Statement:
1. Extremely clear
2. Answers “What By When”
3. Evolves with time
4. Measurable
5. Others-focused
However, if you want to play semantics, I'll rephrase my question. What are Trump's core purposes and goals defining his presidency that you feel people are "going against"?
