According to the article he was apparently so extremely gay that it was noteworthy.
Dude, look at the pictures of him. He wasn't just a rapper that happens to be gay, the LGBT stuff was his identity.
It may seem kinda crass, but its fair way to describe this guy. He wasn't your run of the mill rapper, the LGBT likely helped him get attention and continues to do so! Take the gay thing out and its barely a story.
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