lol I know it's a gaming forum and thus incredibly biased towards people with niche gaming habits, but let's face facts. Games matter, not exclusives. Every GTA or CoD is more important than any exclusive. That has been proven time and time again. GTA, CoD, BF and FIFA (among many others) are bigger system sellers than Horizon, Forza or Dawn of War III. Unless the exclusive is a mega franchise like Halo, Gran Turismo or Mario Kart.
When consumers can play those multi plat games with far improved graphics at a price that can challenge a decent PC rig, then consumers will buy it.