Soundwave on 27 December 2015
| Lawlight said: What we're seeing is a massive marketing campaign that was well executed at work. |
Every Star Wars movie has tons of cross-promotional tie-ins, the prequels actually had a far bigger one, a two billion dollar deal with Pepsi.
The Force Awakens is the Star Wars movie the general public wanted. That's why it's going through the roof. It brings back the humanity/fun/mythic nature of the originals.
Hype and marketing really only goes so far, if your film does not connect with viewers then it's eventually going to drop off like a rock.
Getting George Lucas away from the franchise and divorcing the prequel trilogy from the new trilogy was the smartest thing Disney did.
