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Conegamer said:

I don't see why they'd drop the price otherwise.


They were getting facerolled in the most important market to them.

They had no choice. If they were losing $30-$50 per system at a pricepoint of $350, keeping up with the PS4 in America and keeping an air of postivity round the platform would be more than worth the losses. Losses which are to be padded out by massive 360 and Live Gold profits.