I think Ubisoft have been the most improved developer in the industry over the last 6 Years. Assassin's Creed is a top quality mega hit and Just Dance took over the world.
They found markets that wanted Ubisoft games and kept on delivering exactly what those markets wanted. From Imagine: Babiez to Splinter Cell. The library of games they bring to the table is varied enough for them to work on every platform and have fans of all ages.
I like them. I think Assassin's Creed, while repetitive, is a great franchise with a lot of room to expand. The concept of Assassin's Creed means the series could go on forever while remaining fresh. Its a unique experience and Ubisoft have a winner with it. I like how they arent afraid to take a risk with something new and innovative like ZombiU. I like how the games they create are both fun and visually pleasing. Watch_Dogs is another example of taking a risk with something new and innovative.
All in all, Ubisoft are great. Even if theyre French 
