Going further with the "we", next step is "us".
Think of the market in the USA with a name like that. "It's the US! F YEAH!"
But Nintendo is clever... same way they named the "we" Wii, they would call it Oz
I can see it: OZ. When the TV ad ends, the Z slides down under the O, and letters appear to the left of the O...
:It's O
N