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Forums - Sales Discussion - The Official Dec 2009 NPD Thread (Data for 5 weeks ending Jan 2 in 5 hrs)

NeoMatrix on 14 January 2010

Can someone explain me about NPD and Walmart on this - http://www.npd.com/corpServlet?nextpage=consumer-tracking-walmart-sams_s.html ?

On topic:

Wii >>> DS >>>>>>>> PS3 > x360 >> PSP >> PS2



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Khuutra on 14 January 2010
ioi said:
Demotruk said:

Then perhaps Walmart had shortages resulting in NPD overestimating their Wii sales, or something.

Personally (and this is just speculation) - from what we saw Target had a much larger marketshare than normal this year. Normally Walmart accounts for about twice as much as Target for Wii but from our estimates sales were much closer at the two retailers - i.e Target (who NPD do track) had a higher than normal marketshare, while Walmart (who NPD estimate for, probably with some bias for Target as it is the closest match in terms of demographics) had a smaller than normal marketshare which would result in overestimating. As Target+Walmart+TRU would account for over 50% of the total Wii market then even a small amount of overestimating could result in a lot of units as we are dealing with such large figures to begin with.

Similarly, PS3 had larger shortages at Walmart vs other retailers according to our data so this could reasonably account for differences there as well.

Nobody will ever know as NPD's methodology isn't made public, but those would be my opinions. On the other hand, it could just be that our sample data is miles off, but the fact that Nintendo's internal data seems to fit closer to our data leads me to believe our hardware is good, despite the discrepancies.

Nobody's going to blame you for waiting for Nintendo's numbers, you know.



jarrod on 14 January 2010

Top 10 console games in the U.S. in December 2009 (combined SKUs)

1. New Super Mario Bros. Wii (2.84 million units sold)
2. Call of Duty: Modern Warfare 2 (2.75 million)
3. Wii Fit Plus (2.4 million)
4. Wii Sports Resort (1.8 million)
5. Madden NFL 10 (1.5 million)
6. Assassin's Creed II (1.2 million)
7. Mario and Sonic at the Olympics (1 million)
8. Wii Play (1 million)
9. Mario Kart (936,730)
10. Left 4 Dead 2 (728,491)

Source: NPD Group Inc.

http://latimesblogs.latimes.com/technology/2010/01/npd-2009-video-game-sales.html



Kasz216 on 14 January 2010
Khuutra said:
Demotruk said:

Then perhaps Walmart had shortages resulting in NPD overestimating their Wii sales, or something.

This is very possible

It's also possible that Nintndo just wanted to see the internet explode on NPD day.

Like Brett said: wait for Nintendo's financials.

Or they were worried with what NPD would say.  Nintendo has always been a really conservative company. 

Seems unlikely though... a 5% margin of error on 3.8% would be what... 3.61?

Who knows maybe they thought NPD might botch it though and go under 3.5.



SaviorX on 14 January 2010

LOL, 400 posts and there are only like 12 worth mentioning haha



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

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Kasz216 on 14 January 2010
NeoMatrix said:
Can someone explain me about NPD and Walmart on this - http://www.npd.com/corpServlet?nextpage=consumer-tracking-walmart-sams_s.html ?

On topic:

Wii >>> DS >>>>>>>> PS3 > x360 >> PSP >> PS2

Yeah.

They can't get direct numbers from Wal-mart and Sams Club.  So they create consumer panels to track purchases.  They build what they feel is a representative sample of shoppers at Wal-mart and poll them constantly on what purchases they've made there.  It's how they track Wal-mart and Sams Club sales vs just getting the data directly from specific stores.

Or at least that's what it looks like to me... the approval is likely only because Wal-mart is a big player NPD wants to keep happy.



psrock on 14 January 2010
SaviorX said:
LOL, 400 posts and there are only like 12 worth mentioning haha

after your post, it's still 12.



 Next Gen 

11/20/09 04:25 makingmusic476 Warning Other (Your avatar is borderline NSFW. Please keep it for as long as possible.)
Demotruk on 14 January 2010

When will Nintendo release their results for the quarter?



A game I'm developing with some friends:

www.xnagg.com/zombieasteroids/publish.htm

It is largely a technical exercise but feedback is appreciated.

SaviorX on 14 January 2010
pscock said:
SaviorX said:
LOL, 400 posts and there are only like 12 worth mentioning haha

after your post, it's still 12.

....



Leatherhat on July 6th, 2012 3pm. Vita sales:"3 mil for COD 2 mil for AC. Maybe more. "  thehusbo on July 6th, 2012 5pm. Vita sales:"5 mil for COD 2.2 mil for AC."

peachbuggy on 14 January 2010

if they are indeed proven right by Nintendo's numbers then... OMFG AT WII NUMBERS! THEY ARE HUGE! ....... rant over.... puff.... puff.



DON'T WIN ME CHIBI BUDDY DON'T WIN ME.

ANIMAL CROSSING NEW LEAF FRIEND CODE:- 5129 1175 1029. MESSAGE ME.
ANDY MURRAY:- GRAND SLAM WINNER!

In my opinion the N64 was not just the best console of the 5th gen but, to this day the best console ever created!