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Forums - Sales Discussion - NPD's David Riley interviewed

palancas7 on 02 January 2010
dolemit3 said:
jarrod said:
David Riley said:

but we are all for-profit organizations, so to release too much of this information to non-subscribers would be counter-productive.

Lame.  Why is it then a partner like Enterbrain can "afford" to deliver a weekly top thirty with numbers, a mammoth top 500 at the end of every year and even periodic random ltd updates when relevant (by platform, by category, by series, etc)?   NPD's lack of transparency is inexcusable by comparison, especially when they're holding a monopoly for coverage of the self-described "most important market".  NeoGAF never should've caved to that devil's bargain, especially since NPDs never upheld their promised end anyway (the original deal was a top 20 and top tens per platform, complete with numbers).

Enterbrain weekly numbers are leaks, not officially released numbers and NPD does release top yearly sellers as well every year.

Are you saying that Famitsu numbers are leaks??



 

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jarrod on 03 January 2010
dolemit3 said:
jarrod said:
David Riley said:

but we are all for-profit organizations, so to release too much of this information to non-subscribers would be counter-productive.

Lame.  Why is it then a partner like Enterbrain can "afford" to deliver a weekly top thirty with numbers, a mammoth top 500 at the end of every year and even periodic random ltd updates when relevant (by platform, by category, by series, etc)?   NPD's lack of transparency is inexcusable by comparison, especially when they're holding a monopoly for coverage of the self-described "most important market".  NeoGAF never should've caved to that devil's bargain, especially since NPDs never upheld their promised end anyway (the original deal was a top 20 and top tens per platform, complete with numbers).

Enterbrain weekly numbers are leaks, not officially released numbers and NPD does release top yearly sellers as well every year.

No, we get early leaks, but Enterbrain/Famitsu does release the official top 30 for every week themselves.  And their annual lists are top 500, which is lightyears different from NPD's top 10.



Aj_habfan on 03 January 2010

"I know it’s a busy time for you and basically everyone this time of year, yet you’ve made room
to join us."

Amazing, this man made room from his busy schedule of making new accounts on random sites just to bash vgchartz, what a trooper.



famousringo on 03 January 2010
iLLmaticV3 said:
Wal-Mart tracked, confirmed!

That's not what he said. He said Wal-mart estimates were included in their data. Wal-mart numbers aren't tracked, they are estimated, and keeping that estimate accurate is a tricky business that requires constant monitoring and refinement.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Xelloss on 03 January 2010
Squilliam said:
I think the interview was poorly done. They asked too many questions which were obviously questions he could not answer.

 Never thought this day would come, I agree with a Squilliam post.. !



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papflesje on 03 January 2010

He should've pressed on several questions...



mrstickball on 03 January 2010

I thought it was funny that he was unwilling to explain their methodology.

If they can't share that, then why believe them?



Back from the dead, I'm afraid.

wholikeswood on 03 January 2010
mrstickball said:
Games Thirst:

Can you answer this important industry question?

Riley:

No

Games Thirst:

Thanks for your time!

Haha.