/thread

There's tons of variables that are too hard to calculate. As things stand now, with today's costs, yes, there is a good chance that it would break Sony. But they would also have a few more things working their favor:

-Increased system volume production = lower price wholesale through volume.
-Less pressure to reduce the price (which is the one that many Sony fans have already mentioned), so we would probably not have seen the last price drop to $300. My guess would have been making the old fats $400 and launching the slim at $450, dropping to $400 when the fats were gone.
-More systems sold = more games sold. Unless the extra sales were ALL people buying the system as a BR player, more games would necessarily sell. And, adding this to the higher price from not needing to cut more, means fewer would be sold as players alone, further bolstering software sales.
-Less lost exclusives. If the system were taking off, the need to reduce risk by diversifying a game's platforms would be lessened. I'll hazard a guess that FF13 would not have gone to the 360 had PS3 been the market leader worldwide.

Sure, a few costs would go up, but they are fairly negligible in comparison. Total bandwidth consumption on PSN would increase (to be offset by increased PSN sales), customer service requirements would increase in cost (due to volume of calls/letters/e-mails), and even server maintenance costs would go up. But if all this happened (on both sides of the coin), I don't think Sony or its shareholders would mind paying these extra costs...

Software sales would be huge, but don't worry, Sony is a major market player, it wouldn't collapse so easily.

actually sony dropped the price even when they were winning.. and aren't as greedy ;).

NO, because they would of had they're first price drop a few months ago:p