yeahhhhh, and one of the wii's best games is a fitness program

im thinking that they would have been at a loss, but since they would have most of the market share, a huge lot of software would sell, no one can really tell....they might have become profitable, but who the hell knows

@Ubeat: Yes it is.

KAZ said playstation was profitable.. so if they were the leading company, they actually would be more profitable.

No they wouldn't be broken, even considering how much they lost per console. Why?

In order for them to be the leaders, they'd have to be selling a LOT more. What's that mean? When the first price cut crept up that kept them out of profitability, they would have never cut the price because they were selling enough that they wouldn't have to. They'd have started selling a little less, and eventually cut the price when they could have stayed profitable, and we'd still be paying $400-$500 for a console right now, because like I said - in order to be the top console, they'd be selling a lot more at that price point than they did. They'd be making a lot of money, and we'd still be looking for that next $100 price cut in the next year or two.

This wouldn't have ever happened because they'd have never sold enough consoles at the $500-600 range to keep from having to lower the price the first time, which is the only way this could have happened. Had they been selling more, yes they might have lost a little more - at first..but they'd be as rich as MS right now if they were selling enough to be 1st place, cuz it would mean that the price point of the console obviously means nothing to the consumer as they obviously feel it's worth whatever SONY sells it for.

The only option I see that Sony would have did with PS3 was to sell it with a even higher price tag. They have sold less consoles, but every console would have done profit, and Sony wouldn't bleed as much as they bleeded even being in a worse position in generation.

Sony marketed PS3 as a high-end machine that it really was at the time(and still being, but not so much) and to that publlic. In the beginning of it's life it wasn't a mainstream machine. The market for high-end products would have accepted PS3 pretty well at a 1000$ price tag, it would still being the best value in BD players at the time and PS brand power would still move enough machines to BD be format winner.

And this price could be less hurting with several combos with other Sony products. Like buying a 40 LCD+Cyber-Shot+PS3 for 20% less that it would be everything separated

A person that was up to pay 600$ dollars at the time would be up as well to buy a 1000$ machine. With time violent price drops in the possiblity of staying HW profitable or at least
breaking even would have to come faster. 3rd party support could be worse, but, the strong 1st studio they have know would have to come earlier.

I'm not graduated in administration, but I believe there was many ways to avoid this loss, but every one of them would mean being in a worse position in generation at least in the beggining.

I'm guessing they wanted more market share

That's something I just don't understand. What's important, market share or profit? OK market share can bring huge profit in the long run, but having with this kind of loss they won't never do it. What the more market share with this strategy brought to them?

A 4 billion loss that probably will never be recovered with PS3 and will eat lots of PS4 profit(if this one don't have the same fate as PS3), to be recovered it would have to move tons of BD and HDTV duo to PS3 success. Bravia is struggling against Samsung and LG, BD is pretty successful media, but the DD already started to show and may eat some of the BD market. And there is the problem, PS3 losses will have to eat other divisions profits, and those aren't that healthy.

This fashion status Sony builded for themselves are making consumers go away from their products nowadays. Few people will get a Bravia f if you can buy a Samsung just as good for 200$ less.

360 - where true gaming lies.

Natal is coming and might have something to say about that