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Forums - Sales Discussion - Does the Wii prove that the HD razor/blade model is flawed?

The only reason some of you (including the OP) perceive the wii's business model to be better than that of the HD consoles is because it has sold more.
but wait? Has it?
non hd consoles: ~62 million hd consoles: ~66 million.
almost an even split.

The only reason the wii's business model is considered better is because it exists without competition.

IF next gen two consoles go simple and keep things basic with hw profitability from the get go, then that leaves 1 with the business model the 360/PS3 currently share.

THAT console will then win that generation.

I say lets get complex, lets have consoles do everything. (At least 1 of them should). And there is not any reason (going by current facts) that model will do any worse than the simplified alternative.

I could go on, but I am tired.



̶3̶R̶D̶   2ND! Place has never been so sweet.


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KylieDog said:
To use your razor blade example most Wii owners are type of person who buys a Gillette razor and after buying a few blades for a while they want a new razor they go and buy a Braun because it looks cool at the time. HD owners are the type who when they want a new razor they ditch their old Gillette and buy they newest Gillette to replace it.

Sony/MS are building a base set of customers for future consoles where as Nintendo has to hope is can get lucky and get the customers to stick with them next time. They got lucky with motion controls proving popular and catching some eyes but next gen Sony/MS will no doubt from the start offer something to match whatever Nintendo releases so Nintendo isn't gonna be as unique anymore.

Look at the comic book industry.

It shows how the Sony/MS model leads to destruction.

When you rely and narrow in one fanbase with very specific needs... you end up alienating everyone else.

 

 



RolStoppable said:
Xoj said:
RolStoppable said:
KylieDog said:

I said nothing of core or casual gamers.  Wii has done well this gen because motion controls grabbing new gamers and it is the only console to have any.

But you doubt that these new gamers could develop any loyalty to Nintendo or that they at the very least would like to play sequels to games like Mario Kart Wii. Right...

Another thing that I didn't quite catch the first time is you saying that Sony and MS will offer something to match Nintendo right from the start. How can you be so sure about that, if 1. Nintendo usually is good at keeping secrets and 2. Nintendo usually launches last. For all we know Nintendo could come up with something completely new and Sony/MS wouldn't have the time to match Nintendo's offerings in time, because that simply can't be done within six months.

not casual gamers, nintendo have it fanbase, due mario and zelda, but loyalty doesn't reallly exist for the casual market, consumer will continue buy your product as you please them, but the market nintendo have right now it's unpredictable, they found a gold recipe for casual games.

before ipod everybody had a CD player walkman from sony, now sony ericcson revived the brand with walkman phones, and now every phone have a decent mp3 players outselling ipod by tons.

 

s

If "casual gamers" are indeed unpredictable, then that means saying that they won't buy the next Nintendo console is nothing more than a random guess without anything substantial to back it up.

i am not saying they will not, i am saying they are not loyal. there fore they may actually buy microsoft if natal if successful or sony.

sony had them with ps2, with games like singstar. an they lost all their casual gamers.



Xoj said:
RolStoppable said:
Xoj said:
RolStoppable said:
KylieDog said:

I said nothing of core or casual gamers.  Wii has done well this gen because motion controls grabbing new gamers and it is the only console to have any.

But you doubt that these new gamers could develop any loyalty to Nintendo or that they at the very least would like to play sequels to games like Mario Kart Wii. Right...

Another thing that I didn't quite catch the first time is you saying that Sony and MS will offer something to match Nintendo right from the start. How can you be so sure about that, if 1. Nintendo usually is good at keeping secrets and 2. Nintendo usually launches last. For all we know Nintendo could come up with something completely new and Sony/MS wouldn't have the time to match Nintendo's offerings in time, because that simply can't be done within six months.

not casual gamers, nintendo have it fanbase, due mario and zelda, but loyalty doesn't reallly exist for the casual market, consumer will continue buy your product as you please them, but the market nintendo have right now it's unpredictable, they found a gold recipe for casual games.

before ipod everybody had a CD player walkman from sony, now sony ericcson revived the brand with walkman phones, and now every phone have a decent mp3 players outselling ipod by tons.

 

s

If "casual gamers" are indeed unpredictable, then that means saying that they won't buy the next Nintendo console is nothing more than a random guess without anything substantial to back it up.

i am not saying they will not, i am saying they are not loyal. there fore they may actually buy microsoft if natal if successful or sony.

sony had them with ps2, with games like singstar. an they lost all their casual gamers.

Did Sony have them with the PS2?  The Wii seems to be selling to a lot more people then the PS2 was.

In addition, Singstar has actually held up pretty well sales wise. 


PS3 Singstar sold around .88 Million.  Not horrible considering how horrible Sony is managing that brand.



@Rol: I don't think GC was sold at a loss at any given time. There were R&D and prior to release distribution and manufacturing costs associated in the beginning, but that's not what's called "sold at loss".

Also, Sega has always been bad with financials. It's true that Playstation caused them to make a more expensive console, but what got them out of console business was their inventory of not sold consoles. By the time Dreamcast was discontinued, Sega had around 5 million Dreamcasts in their inventory. Since it was said DC cost 100$ to manufacture, they had half a billion worth of inventory with a revenue that didn't support the inventory that size. Basically all their money was put into the warehouse full of Dreamcasts (they should've burned it and get the money from insurance).

@KylieDog: You can speculate all you want, but what you're saying is, that the casual audience would be less predictable than non-casual audience. That i do agree to an extent, but when we are talking about generation change, i don't think we really can judge the future performance based on the predictability of the core audience. For example, Sony thought they could predict how the core audience behaves, and it got them close to being a non-factor in the console market from the prior market dominance.
Another good example of how you can't rely in the core audience, is Nintendos consoles sales between NES and Wii. After NES, up until Wii, Nintendo kept catering the core audience and that caused Nintendo to go nearly a non-factor in a market it once dominated.

Nintendo is tapping into three different markets with Wii; the core gamers, non-gamers and lapsed gamers. The split of casual and non-casual gamers in these groups is a different story that i'm not interested in speculating at the moment.

But the point is, that the people who won't be catered, won't stick around. If Sony and M$ takes the route Nintendo took this gen, they are facing the same problems. And also, if they can't expand outside what Nintendo did with Wii, they run into the same problem Nintendo did with Gamecube against PS2.

@Alephnull: I'm not sure are you serious or just trolling with the revenue, peripherals and the business model. Revenue is pretty much irrelevant measure in some things popularity. Especially when the talk is about profiting with products. The whole point is about selling stuff cheaper and still make bigger profit per unit sold.

In razor and blades model, the whole idea of selling at a loss is to have a price advantage over the competition. By selling the product at a higher price and still make losses is very badly done. If next gen, Nintendo sells their products with profit and competition is selling with a loss and higher price, they still face the same problem.



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

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Revenue is not a measure of success. Some of companies such as GM have enormous revenue, but can still go bankrupt despite all the revenue.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

@Rol: Ok, i don't have a reason to doubt HappySqurriel either, but does he mean "below manufacturing costs" or "below launch costs".
Just finding it odd, that it would've been sold at a loss at any given time without factoring the "launch costs". The financial reason why Nintendo wants to release its consoles prior to christmas, is because it pays quickly back the initial cost it takes to launch a console. Even if you would sell the console for a profit, the distribution, marketing and manufacturing the launch batch of consoles is going to hit the bottom line for the period in any case.

For example, if you manufacture million consoles as an initial batch of consoles and it costs 100€ per console to manufacture, but you make 100€ profit each console sold, you break even with the launch when the million consoles a sold, assuming another million is manufactured in the same period. Nintendos "pre-christmas" launch strategy, in the terms of the example, means they distribute million consoles at the same time they manufacture 500k consoles. With Gamecube, it was pretty easy to fuck up the strategy since it underperformed.

I thought Dreamcast was sold at a loss after it was discontinued and they started clearing the inventory.



Ei Kiinasti.

Eikä Japanisti.

Vaan pannaan jalalla koreasti.

 

Nintendo games sell only on Nintendo system.

Squilliam said:

I was just thinking about the relative success of Nintendo against the relative lack of success (both fiscally and overall) that the HD platforms which follow the razor/blade model have experienced. It takes one financial year and two at most to crown the Wii as the most financially successful home console of all times.

The consoles of this generation lack the one major ingredient that the razor/blade model requires and that is to lock the consumer in to one particular brand for a long period of time and then milk them with expensive razors. Console generations only last about six years, seven if you want to consider an extended version whilst someone who buys a razor in 1999 is probably still buying blades for it till this day at the same rate. Someone who bought a PS2 in 2002 isn't likely to be buying games at the same rate and if that person already upgraded, it could have been just as easily to a Wii or Xbox 360. Game attach rates fall over time whereas razor attach rates don't, see the distinction?

Nowadays there is a slight variation to the Xbox 360 and PS3 operations which brings it closer in line with a true razor/blade model and that is the online service and content these consoles provide. These can act to lock in a person to a particular brand of console, but it isn't 100% foolproof as one important reason for upgrading is growing bored of the content that you have available.In addition if theres a ground swell of support for another console brand then you have the incentive to follow your friends across anyway if you want to continue to play with them online.

Selling the consoles for a loss introduces a huge risk to the operation of releasing a console. If you have to cut the price earlier than expected due to competitors actions then you're going to pull an Xbox 1 or PS3 and lose a big wad of cash. In addition if you fail to differentiate your console enough you're setting yourself up to compete strictly on price terms which is again sets them up to lose a lot of money like the Xbox 1, Xbox 360 AND PS3. In addition to this arguably the Wii proves that the PS1 and PS2 didn't make as much profit as they should have.

So what does the Wii do thats so darn smart?

The Wii is a smart console because it made Nintendo loads of cash from day one and its both differentiated so it does not compete strictly on specifications or price and its uniquely compelling so it doesn't try to be exactly the same console as the other two. You can't substitute the Wii for an HD console but you can easily substitute the HD consoles for each other and choosing between them is often a case of 'which is cheaper' / 'which gives me better value. Execution trumps the ability to cut the price quickly almost every time when it comes to a consumer electronics product and by example other than Nintendo we have Apple doing just that.

So how does a console be more like Wii and less like the 3 financial stinkers in this example?


The console should be built to execute well what the consumers actually want now rather than what they might want in three years from now is a good start. Its hard enough trying to predict what people want a year down the track and gambling billions on extra hardware may not be such a wise decision.

The console shouldn't make trade-offs to appease one group whilst handing negative trade offs to everyone else. Some people may want MOAR GRAFIX, but for other people that may mean MOAR HEAT, MOAR NOISE, MOAR UNRELIABILITY, and MOAR THAN I WANT TO PAY FOR IT. Soon you can add MOAR ENVIRONMENTAL PROBLEMS.

A prettier picture isn't console distinguishing material. What is distinguishing is making a compelling console and executing with compelling and hopefully exclusive content quickly, as in within about a year of launch having a BIG system seller or three is a big help. This is where complex architectures and expensive protracted development gets in the way of a good time.

Finally what every good soon to be the next Wii console replacement needs is a great gimmick. I can't predict what that might be but its best that its implemented in software somehow as you can divide a large R+D investment over a lot of consoles and that cost doesn't increase with every console sold so more sold = profit, rather than more sold = more expenses. See a need and fill a need is all you have to do. My best guess is interactive educational 3D immersive software built on next generation interface technologies because school kids will need a new one every year and they have like 5 different subjects. 5x 60 x 4 years = $1200?

 

 

 

You are right saying Nintendo was smart, focusing on casual gamers and "non gamers" to sell more units.  But don't forget that Wii is very very bad if you consider the graphics, physics, sound experience that PS3 and 360 are offering.  Wii can only dream games like Gears2, KZ2, Uncharted2, R&C: ACIT, Alan Wake, Mass Effect2, God of War3, GT5, The Last Guardian, Heavy rain, Splinter Cell C., etc.   These are the only true next generation games, and we have to say thank you to Sony and MS, which are still delivering real next gen games.  Thanks GOD Sony and MS are still thinking about their core audience and mind-blowing games, unlike Nintendo, who released an over-clocked Game-Cube with motion control.  If you ask me, I'm 100% disappointed by the Wii.  

Go Sony go, go MS go !   I really hope Wand and Natal will be something special, to capture the attention of more casual and non gamers, maintaining the beautiful, unique games with far superior graphics, physics, animations, stronger AI, more complex Gameplay than a "fake" Nintendo next gen console like Wii.



RolStoppable said:
Procrastinato said:

Nintendo profits hugely from business external to consoles... i.e. other-media Pokemon, The Seattle Mariners (Nintendo owns a majority share) etc.

I always find it odd to compare those numbers directly to game division profits from Sony and MS. Pokemon has been a huge boon to Nintendo for the entirety of this, and last console generations. The Mariners are a huge sports franchise, and have been quite profitable for a long while. I believe the profits from all those sources are included in reported profits in the links above...

Isn't comparing those profits directly to console game divisions a bit... spin, in favor of Nintendo? Heck, Sony uses their game division to bolster their income for their disc licensing, blu-ray, UMD, & DVD disc and drive royalties, and disc manufacturing divisions as well (they "pay" other divisions for the goods/services/licenses, showing as a loss on the games division, and a gain for the other divisions) -- its just not as simple as the raw numbers make it seem.

In short, the GameCube was not as awesomely profitable as it first appears, from Nintendo's financials... as if that were Nintendo's only source of income during those periods.  Heck, the GBA alone would have dwarfed it, if the 'Cube was indeed profitable at all.

Both, Pokémon and the Mariners, have been around for a long time, but Nintendo's profits didn't skyrocket until recently. So it's common sense that the DS and Wii must be the main reasons for these huge profits. Even if you want to penalize Nintendo for profiting from more than just the DS and Wii, Nintendo still easily comes out on top when being compared to Sony's and Microsoft's gaming divisions (which neither actually has anymore, as both, the Xbox and PS brands, are lumped in with other devices).

Nobody is claiming that the GBA didn't bring in the majority of Nintendo's profits during the Gamecube era, but as long as there is no concrete evidence that the Gamecube lost money overall, people will obviously continue to believe that it was profitable.

I agree completely, Rol.

I was responding to the "look at Nintendo's profits, the GameCube was surely profitable" posts, however, not the blatent Wii/DS profits.  As you say, there's no way to know that it lost money for Nintendo... or by the same measure, garnered a profit.



 

The Wii is based on selling to casual players, who want a few "killer apps" for it. WiiSports and WiiFit are these killer apps. When you plan on selling fewer titles, you need to make a profit on the system. What I believe the Wii had did was cause publishers to give consideration to who is buying a system, in deciding what system to develop for. Just because a system has a top install base doesn't mean you develop a game for it.