It costs too much nowadays. I don't think Sega will ever come back. Pity. My first Sega console was the last Sega console. I loved it (the Dreamcast). The people really innovated in the console department. I can only imagine what risks they'd take nowadays.

I really thought the title said "Is Sega Rally coming back?" and I was intrigued. But no, Sega will not make a console. This is no more likely than another Atari console or Lynx handheld.

Depends on what you mean by a comeback. Hardware wise its highly doubtful they'd make a comeback. The costs(atleast a billion$) is way over their league. Now consider the amount of advertising, 3rd party carrot sticks etc etc would be too much for them to deal with. However, what they can start with is become the 3rd party powerhouse they sought out to be in 2001. They do have some successful titles

Phantasy Star-PSP
Yakuza-PS3
Sonic- continues to sell despite horrid/mediocre reviews
HoTd,sonic,mario&sonic-Wii

And their deal with platinum is pretty good. Madworld wasnt half bad, bayonetta is quite good. Sure they score a couple of duds now n again.. golden axe, the club etc but they show some promise.

The road to recovery honestly would be simple.. they have a classic game catalogue only second to nintendo. Hell they should release Half of the DC titles on XBLA/PSN.. they can make a shitload of money off that- with little or no costs.

And SEGA shd bring back SOR, crazy taxi, alex kid.

I really dont know why SEGA continues to make new IP's when it has a treasure chest of good ole ones.. look at nintendo- they have barely made any new IP's in the last few years but have the most successful sales record.

SEGA are doing great now there is no need for them to make another console.

They should come back make a new console, my fave ever. it is possible that Sega comes back it can happen. look at Sony did quit and came back bigger than ever.

Sega should have NOT pulled out of the console business.....
They are making really great games that could have best AWESOME exclusives for their consoles.