If anything Sony needs to market and succeed in what it's doing that makes it unique from the competition, (accuracy, and paired camera/motioncontrol, maybe dual stick.) After that they need a robust software package doing most of the successful stuff that natal is doing, showing that natal isn't all that more special than what Sony has. Also a robust wii-sports ripoff. On top of that you need aggressive pricing, but more so marketing- marketing is everything to getting the casual market.












