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Forums - Sony - Sony Losing $36 per PS3 Slim

Sony losing $36 per PS3 - Report

iSuppli analysis of redesigned console's innards concludes electronics giant spends $336 making every $299 Slim, the system's lowest loss per unit to date.

Shortly after the PlayStation 3 launched in November of 2006, iSuppli broke the onyx behemoth down to its various components. The hardware research firm determined thatit cost Sony more than $840 to produce a single 60GB version of the system, each of which then sold for $599.

After revealing a massive 70 percent reduction in manufacturing costs for the console, Sony debuted the PS3 Slim in September at a trimmed down $299 price point. Now iSuppli has weighed in with its assessment of the new hardware, determining that each Slim is still losing money for Sony, but not nearly as much as its predecessors.

According to iSuppli, the hardware and manufacturing costs for the 120GB PS3 Slim add up to just over $336, making for a loss of more than $36 for each unit sold. Given that iSuppli's analysis doesn't include other expenses, like software and transportation, the actual loss on each PS3 Slim sold in the US is even greater. However, iSuppli noted that the PS3 is more expensive in a number of other countries, and the cost of materials will only fall in the next year.

"In light of these factors, the PlayStation 3 probably is already at or near the tipping point for profitability," iSuppli director and principal analyst Andrew Rassweiler said in a statement.

As for specific improvements under the Slim's hood, iSuppli underscored the benefits of Sony's 65-nanometer and 45-nanometer semiconductor chips. Not only are the chips cheaper than their counterparts in the original PS3, but they also require less power (and thus created less heat) to achieve the same results. That allowed Sony to get by with less expensive cooling solutions and a cheaper 220-watt power supply. The older PS3 models had a 400-watt power supply.

SOURCE: http://www.gamespot.com/news/6243516.html?tag=latestheadlines;title;3 

not bad, hope it turns a profit soon...



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For some reason I thought it was already profitable.



Now lets calculate how many they need to sell at a $36 profit to make up for the billions they already lost.



Doubt is not a pleasant condition, but certainty is absurd.

owner of : atari 2600, commodore 64, NES,gameboy,atari lynx, genesis, saturn,neogeo,DC,PS2,GC,X360, Wii

5 THINGS I'd like to see before i knock out:

a. a AAA 3D sonic title

b. a nintendo developed game that has a "M rating"

c. redesgined PS controller

d. SEGA back in the console business

e. M$ out of the OS business

kunaixhaku said:

not bad, hope it turns a profit soon...

I could be wrong but doesn't the very article you just posted say that they're about at the cheapest they're going to be able to make it for a while?



kowenicki said:
arsenicazure said:
Now lets calculate how many they need to sell at a $36 profit to make up for the billions they already lost.


losing 36 not making 36

losing billion(s) not 36



Doubt is not a pleasant condition, but certainty is absurd.

owner of : atari 2600, commodore 64, NES,gameboy,atari lynx, genesis, saturn,neogeo,DC,PS2,GC,X360, Wii

5 THINGS I'd like to see before i knock out:

a. a AAA 3D sonic title

b. a nintendo developed game that has a "M rating"

c. redesgined PS controller

d. SEGA back in the console business

e. M$ out of the OS business

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Well, hopefully upcoming software sales will help ease the pain a bit. Much improved, considering where the costs were just a short time ago.



BEP should be soon then on production, and an overall profit for the division should be even sooner.



Wasn't this already posted?



"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

- From By Schism Rent Asunder

Already posted in the news section.

OT: Good thing Sony makes TV's and other electronics. They have nothing to worry about

Also, this is nothing new for video game systems. The important thing is to get the system into peoples homes. Then they can make money on other things related to the system. Like extra controllers, games, remote control's, and such



EMULATION is the past.....NOW.......B_E_L_I_E_V_E

 

 


Congrats Sony!
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