I will be first in line to buy a 3d bravia, I actually played half-life 1 with 30hz shutter glasses on a crt screen, and loved it. The glasses are not going to be $200, they just pulled that figure outa their ass. UP TO $200, why not say up to $53,879? I think I paid $75 for the kit with 2 pairs of wireless shutter glasses and the module to hook up to the pc, and that was a long time ago. Newer shutter glasses will be 60hz-120hz. 3D t.v. will rock people, sure the tech won't be perfect yet, but we are missing so much by waiting for the perfect 3d setup, which might not be here for another 10 years ( in my opion that would be glasses with HD micro screens for each eye and built in gyro sensors ) . FPS games will rock, football games, underwater and nature documentaries will rock, and 3d versions of rock concerts will rock.

The price of the TV's and glasses will come down as the technology gets popular. Remember when the early Blu-ray players cost $1800?? Now, I can get a player for just $100

http://www.nvidia.com/object/product_geforce_3D_VisionKit_us.html

Nvidia sells them for 200 with a built in battery.

Ofcourse, you can always get a pair that is shitty like this for 50-60 bucks - http://www.ultimate3dheaven.com/dlp3dwiglfis.html

They need batteries and are mostly ugly. While thy won't cost 300, i dont see Sony or anyone doing a stylish functional product for under 100 bucks.

@disolitude-- Sony won't sell em for under $100 until the technology gets popular and takes off. Simple as that.

Well i think this is one of those things that you invite your friends over to show off.. If it's good enough it would sell by word of mouth. I'm wondering if it's that good to blow everyone away.. I think the industry will move in this direction in time, but it will take awhile - Sony's just trying to get ahead. I'm wondering if people are willing to wear glasses, and if they don't will it look just fine without?

you guys do know this isnt Sony starting this trend right?

If you want 3D, get a PC and go Nvidias next generation GPU architecture. What Sony can produce shoe horned onto a fixed system will be nothing near the level Nvidia can give you. what I don't get is why people would profess to love the concept of Sony's 3D when Nvidia has it right now and probably implements it better too.

This is a novelty...I'm too happy with my laptop's HD quality video playback when watching Blu-Ray movies. I don't think there's any need for 3D just yet...I mean, a clear picture is better than nothing; it's the next step to being there where the action is. I watch Planet Earth on my laptop with the Seasonal Forests episode, and I already feel like I could reach out towards my screen and pet the wolf on it; it's THAT clear...

EDIT: Next thing you know after the 3D HDTV's, Sony is going to create Smell-o-Vision.

Dear god, IT IS NOT SONY, IT IS HOLLYWOOD PUSHING THIS. SONY ISNT EVEN THE FIRST TV MANUFACTURER TO PRODUCE A TV COMPATIBLE!!!!

This is correct. Samsung has had them for 4 years now in one form or another. DLP TVs supported this since 2005