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Forums - Sales - Ubisoft Reports $117M Loss On Sales Drops, Catalog Discounting

Procrastinato on 30 November 2009
Avinash_Tyagi said:
Procrastinato said:
Avinash_Tyagi said:
Procrastinato said:
Avinash_Tyagi said:
Procrastinato said:
There were only 450 people working on AC2 during its beta phase -- the vast majority of them were contracted testers. AC2's team was roughly 70-100 full-timers during most of its development.

OT: Ubisoft should drop Wii development, if it hurts them. Without it, it sounds like they'd be fine. They can come back to it after some other brave publishers have thrown exploratory money at it, and found "gold", as it were.

actually in the longer run, abandoning the Wii would likely result in a greater loss, because HD dev costs are rising, so unless they want to just focus on making a couple of big titles year after year, like AC, and hoping they keep selling enough to beat out dev costs, Wii is their best hope, right now a big flop on the HD consoles could really sink them

Actually... HD devcosts are dropping, thanks to pre-existing engines/middleware, and experienced artists/engineers now being available.

Then why did MW2 cost almost 50 million to develop?

Ask Activision why MW2 does not follow the norm.  Why did Gears 2 only take $10M to develop?

Because it was a sequel which used assets from the first game over

...and that's different from MW2 how?



 

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hanafuda on 30 November 2009

Instability clearly meaning software genres that used to sell well no longer do. A change in strategy is what is needed.

@ Avinash

'If Wii owners don't like a game, then its obviously not quality'.



PSN - hanafuda

Avinash_Tyagi on 30 November 2009

Obviously MW2 didn't reuse like Gears 2 did, and the gears issue applies to sequels of this gen that reuse, but what about new ips or sequels from games of last gen, you wouldn't be able to cost save by just reusing assets



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

jammy2211 on 30 November 2009
Avinash_Tyagi said:
^I'd believe that, if companies weren't taking huge losses

You're new to this common sense thing, arn't you

 http://news.vgchartz.com/news.php?id=5871

That's why MW2 had huge dev costs, cause it could. Once a game (Or any form of entertainement) gets that big, it'll cost more to make, it's how it is.

If anything is going up it's marketing costs.

http://www.vg247.com/2009/09/05/kitase-final-fantasy-titles-shouldnt-take-as-long-to-develop-in-the-future/



NJ5 on 30 November 2009
hanafuda said:
Instability clearly meaning software genres that used to sell well no longer do. A change in strategy is what is needed.

@ Avinash

'If Wii owners don't like a game, then its obviously not quality'.

For once I agree with you... clearly the shovelware genres they've been investing in lately are getting saturated.

 



My Mario Kart Wii friend code: 2707-1866-0957

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Avinash_Tyagi on 30 November 2009
hanafuda said:

@ Avinash

'If Wii owners don't like a game, then its obviously not quality'.


  But that doesn't infer the opposite, since all I'm saying is if a game doesn't sell then its not good, since if people don't buy it, they don't want it.



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

Avinash_Tyagi on 30 November 2009
jammy2211 said:
Avinash_Tyagi said:
^I'd believe that, if companies weren't taking huge losses

You're new to this common sense thing, arn't you

 http://news.vgchartz.com/news.php?id=5871

That's why MW2 had huge dev costs, cause it could. Once a game (Or any form of entertainement) gets that big, it'll cost more to make, it's how it is.

If anything is going up it's marketing costs.

http://www.vg247.com/2009/09/05/kitase-final-fantasy-titles-shouldnt-take-as-long-to-develop-in-the-future/

ROFL, Wii games are even bigger, and they don't cost anywhere near as much, I think you need to review common sense



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)

Ail on 30 November 2009

So when Nintendo says sales are slowing down and they need to do something noone question them.
But when Ubisoft says the same thing, They are lying ?
Double standard much ?



PS3-Xbox360 gap : 1.5 millions and going up in PS3 favor !

PS3-Wii gap : 20 millions and going down !

jammy2211 on 30 November 2009
Avinash_Tyagi said:
jammy2211 said:
Avinash_Tyagi said:
^I'd believe that, if companies weren't taking huge losses

You're new to this common sense thing, arn't you

 http://news.vgchartz.com/news.php?id=5871

That's why MW2 had huge dev costs, cause it could. Once a game (Or any form of entertainement) gets that big, it'll cost more to make, it's how it is.

If anything is going up it's marketing costs.

http://www.vg247.com/2009/09/05/kitase-final-fantasy-titles-shouldnt-take-as-long-to-develop-in-the-future/

ROFL, Wii games are even bigger, and they don't cost anywhere near as much, I think you need to review common sense

 Eh? I was never even debating about Wii games, when the hell did they even come into any debate with me? Please actually read what I'm saying, or at least think before posting.

 I was merely explaining - with a link to a developer agreeing what I'd said - of why HD developement costs are falling, and explaining why when they do go up it's a standard procedure due to the western corporate mindset, whether it be MW2, a Wii game, a blockbuster film or some other appropriate example from the entertainment industry.

 You insued any comparison to the Wii in this debate without any cause or reason, which suggests to me you're only in this thread to try put some damage control on a wishy-washy, most likely out of context, statement on Ubisoft's fiscal report.



Avinash_Tyagi on 30 November 2009
Ail said:
So when Nintendo says sales are slowing down and they need to do something noone question them.
But when Ubisoft says the same thing, They are lying ?
Double standard much ?

No, because Nintendo  didn't blame the market, they blamed themselves for the sales dropoff, and responded with a price cut and better games, and Sales have come thundering back



 

Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!!  It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!!  Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)